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NEW YORK - In a rare public apology, Apple CEO Tim Cook on Friday wrote an open letter to customers widespread complaints about the company's new Maps application approved.
"At Apple, we strive to provide world-class products that are the best possible experience for our customers to deliver it," Cook wrote. "With the launch of our new maps last week, we fell short of this commitment. We are very sorry for the frustration this has caused our customers and we do everything we can to make maps better." (Click here to view the full letter).
After using Google (GOOG, Fortune 500) mapping data for five years, Apple (AAPL, Fortune 500) went in a new direction with the iOS 6 update for its mobile operating system, which rolled out to millions of iPhones, iPads and iPod Touch devices on 19 September. The new Apple Maps is built into all iPhone 5s, which went on sale a week ago.
Apple Maps is powered by considerably less data than its predecessor. Huge database of geographic points of Google has been replaced by Yelp is much smaller list, and a private composed Apple's "sights" database.
Apple CEO - We are extremely sorry - for Maps frustration
In other words, good luck finding your favorite off-the-beaten-path restaurant if it were not for Yelp. Spelling variations also appear to travel from the new Maps app.
Beyond search, iPhone users have already found some big goofs in Apple's data. The information about some famous landmarks is comical off target or woefully incomplete.
The tech giant with TomTom, Waze, Yelp (YELP) and others to his own card, complete with turn-by-turn navigation, voice integration and a cool new 3D "Flyover" function to create. In his letter of apology, Cook noted that Apple "was a new version of Maps from the ground up to make" these new features to offer. Apple CEO - We are extremely sorry - for Maps frustration It is widely reported that Google, that most of these features in the Android smartphone software, refused these functions over to Apple.
Apple has preached patience in his earlier comments about cards. Cook reiterated, noting that "the more our customers to use our Maps, the better it is." He said that more than 100 million Apple devices are the new cards using, and customers have the app to search for nearly 500 million sites so far. Apple engineers will continue "working nonstop" Maps to achieve the "high standard" Apple customers have come to expect from the company, he said.
Awesome blog post.The information you've been wrote is too good to us and it's deeply appreciated, many thanks. I would say Traffic in Apple Maps shows significantly less fine detail. It seems like Apple Maps app needed more time and proper testing before it was published.
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